It is extremely important for everybody to start off the day on the right footing: leaving the house with peace of mind, comfort, happy with the world after a good breakfast, music, and also the special care which we dedicate to ourselves in the bathroom. Nowadays the essential part of a man’s personal care is shaving. So that this operation does not become a bore but instead a moment of narcissistic pleasure, We have introduced extremely fresh and easy-to-use products, beneficial and gentle on the skin. This is not all. In order to prevent those who have intelligently learnt to grant a few extra minutes to their appearance from being forced to loot women’s cosmetics, the lines are enriched with actual beauty products, essential and effective, designed for men.